Writing for the web
Mobile first
Think mobile first
As of 2025, 63% of the Somfy B2C traffic is mobile and it continually grows up. For Somfy B2B traffic: 32% comes from mobile devices. [1]
When content is designed with large screens only in mind, once on smartphones, these pages become too long, too dense, poorly formatted and therefore quickly abandoned.
Use of a mobile-first approach is essential.
Write and structure your content so that it's suitable for touch navigation and fast scrolling, but also looks good on a large screen.
Try this
Short title and clear hierarchy work best on mobile devices
Avoid this
The second most consulted page on somfy.de on mobile, Somfy Pro Services, includes many blocks that are too dense and hard to scan on mobile device
Preview content on mobile devices
You can use real mobile devices or your web browser to emulate a phone view.
🔗 How to preview your screen in mobile version
