Writing for the web
Mobile first
Think mobile first
As of 2025, 63% of the Somfy B2C traffic is mobile and it continually grows up. For Somfy B2B traffic: 32% comes from mobile devices. [1]
When content is designed with large screens only in mind, once on smartphones, these pages become too long, too dense, poorly formatted and therefore quickly abandoned.
Use of a mobile-first approach is essential.
Write and structure your content so that it's suitable for touch navigation and fast scrolling, but also looks good on a large screen.
🔗 How to preview your screen in mobile version
Create for mobile first
Keep titles and paragraphs short and to the point
Avoid this
Long titles and big paragraphs require 3 scrolls to access content on mobile
Avoid this
Even on large displays blocs of text are unappealing to users
Avoid this
The second most consulted page on somfy.de on mobile, Somfy Pro Services, includes many blocks that are too dense and hard to scan
Avoid this
Mobile experience as often difficult even when mostly visited by mobile devices
