Grammar
Capitalization
General rules
- Never write all-caps text as it makes it harder to scan content [1]
- Use consistent uppercase letters (sentence case): at the beginning of each phrase or bullet point
Instead of using all-caps phrases use bold for essential words or groups of words
Try this
Benefits are highlighted and easy to read, without caps
Avoid this
All-caps used to describe benefits without accents and on the same line as the description make it hard to decipher
Sources and why’s
[1] : Design for readability: Avoid using all caps, Harvard University (En)
- Harder to read with dyslexia because symbols are harder to distinguinsh. 15% of the US Population has dyslexia. Source: Bureau of internet accessibility
- All capsd is 10% slower to read. Source : NNGroup
- Uppercase text is sometimes considered as aggressive and the user can perceive the text as someone is shouting at them. Source : Academic paper research
- Uppercase letters affect consumers ‘ perception of the brand. Source : Science Direct
- A “don’t capitalize” mode in low vision protocols exists. Source : w3 org
